TrustRadius Insights
Tracx has become an essential tool for monitoring social media engagement, allowing users to stay informed about their competitors, …
Overview
What is Tracx?
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes…
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What is Tracx?
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic,…
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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
What is Tracx?
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.
Tracx Features
- Supported: Social Media Management
- Supported: Social Media Monetization
- Supported: Social Media Intelligence
- Supported: Social Media Analytics
- Supported: Customized Dashboards
- Supported: Social Media Command Centers
Tracx Screenshots
Tracx Video
Tracx Social Intelligence Platform for the Modern Enterprise
Tracx Integrations
- Sugar Sell (SugarCRM)
- Google Analytics
- SugarCRM
- IBM - Core Metrics
Tracx Competitors
Tracx Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
| Supported Languages | Russian, Hindi, Polish, Indonesian, Lithuanian, Albanian, English, Spanish, Korean, Bulgarian, Turkish, Latvian, French, Dutch, Greek, Bengali, Ukrainian, Macedonian, German, Finnish, Thai, Czech, Vietnamese, Malayalam, Hebrew, Swedish, Georgian, Danish, Romanian, Norwegian, Italian, Chinese, Armenian, Croatian, Persian, Slovak, Portuguese, Japanese, Arabic, Hungarian, Estonian, Slovene |
Tracx Downloadables
Tracx Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 10% |
| Enterprises (more than 500 employees) | 90% |
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Reviews and Ratings
(19)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Tracx has become an essential tool for monitoring social media engagement, allowing users to stay informed about their competitors, trending topics, and the sentiment of their own posts. According to various users and customers, Tracx serves as a one-stop shop for social media listening, publishing, and competitor analysis needs. By delivering automated email reports each morning that highlight brand mentions over the past 24 hours, Tracx enables users to promptly respond and engage with those discussing their brand. Moreover, Tracx's web portal allows direct engagement with posts without the need to navigate to the native platform of the social network. The software also facilitates social media publishing by providing the ability to schedule posts across platforms such as Twitter, Google+, and LinkedIn. Users appreciate the convenience of Tracx's social calendar feature for visualizing scheduled posts and planning content calendars accordingly. For social strategy and analytics departments, Tracx is a go-to option for activation monitoring as it furnishes precise social listening and community management data. While it may have limitations on historical research capabilities compared to other platforms like Crimson Hexagon, Tracx proves invaluable for campaign analysis. It has been utilized by Everywhere Agency to evaluate social media campaigns by tracking influencers and automating data collection. Small organizations benefit from Tracx's unique solution in tracking influencer marketing through specific hashtags or keywords. Additionally, Tracx is gaining recognition as a potential community management tool for future growth. During PR crises or after launching marketing campaigns, social media teams rely on Tracx to obtain insights on overall sentiment across Twitter and Facebook. The software caters to various industries including fast food chains, beverage companies, airlines, among others, offering a range of features from customer service to deep post-level analytics. Users have praised Tracx for its regular updates and modern user interface which distinguish it from other platforms like Radian6.
User-Friendly Platform: Many users have found Tracx to be very user-friendly, with a slight learning curve initially. Once they became familiar with the platform, they discovered numerous opportunities to benefit their brand using Tracx.
Exceptional Customer Service: The exceptional customer service provided by Tracx has been praised by many reviewers. Users appreciate that their account manager promptly responds to any platform-related inquiries and is always available for a call when needed.
Clear and Easy-to-Use Reports: Several users have expressed their appreciation for the ease of reading and digesting the multitude of reports pulled by Tracx. They find Tracx's reports to be very clear and easy to use, allowing them to gather valuable insights for their brands.
Limited Social Platform Publishing: Some users have expressed a desire for Tracx to expand its publishing capabilities beyond the current social platforms available. Specifically, they would like to see support for Pinterest as an additional platform.
Lack of Detailed Audience Insights: Reviewers have requested more in-depth audience insights and demographics in Tracx. They believe that having access to information such as interests and income would greatly enhance their ability to tailor content and marketing strategies effectively.
Confusing User Interface: Users have reported finding Tracx's user interface confusing and not intuitive, especially when compared to other tracking platforms they are familiar with. They feel that it takes time to become proficient in using Tracx due to its overall usability and functionality.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
February 26, 2016
Tracx - A Social Media Professional's Best Friend
My company used Tracx to monitor social media engagement. As a startup company, it was imperative that we knew what our competitors were talking about, trending topics, and user engagement with our posts. I was able to tailor posts to fit the needs and wants of our audience by learning what they are interested in and responding to. I was the sole user of the program and first social media/PR rep for the company.
- Monitor competitors
- Have specific numbers on engagement for metrics
- Easy to use, user friendly
- The iPhone app wasn't as informative/user-friendly as the website
I was the sole user of Tracx in my organization. I used it to post and monitor social media engagements.
- None
Tracx is the only product of this nature that I have been exposed to.
- Increased awareness in the social media space
- Helped tailor posts to audience
February 19, 2016
The World of Tracx
Tracx is being used in our organization on a daily basis. We currently analyze, listen and respond to our audience using Tracx. We also use some of the reporting features and set up keywords and campaigns to help us monitor other conversations around our brands.
- Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
- There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
- I would like Tracx to evolve the social platforms they can publish on. Currently we use the platform to schedule our tweets but would like to see that evolve to Pinterest as well.
- I would like to see the audience demographics have more insights and details. Especially, elaborating on interests, income, etc. to help us understand out audience better so we can tailor our content to our audiences needs.
5
They are mainly involved with client communications and on our social media team.
- Buffer
Because our client has over 300+ schools that we develop content for, Tracx is an awesome toolset and it allows us to add in each school's Facebook URL to monitor conversations at the local level. The ability to observe conversation at the local level is a great feature. Because of the breadth of our client the large business that it is, that is why we chose Tracx.
- Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
- It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.
February 19, 2016
Tracx - The new generation is here
Tracx was deployed numerous times by our company in large organizations, from fast food to large beverage companies to airlines. Every company had different use cases and it was amazing to see what they could do with Tracx. Tracx has everything, from customer service to deep post level analytics. It is constantly updated which differentiates it from Radian6, which has been stuck with the same UI from years ago. Tracx really is the new generation analytics and listening platform.
- Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
- Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.
- Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
- Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
Tracx is just the new generation of listening platforms. It's updated all the time with new improvements that make it even easier to use. Sysomos is good for some simple queries but it's just not enough for more complex needs. Radian6 is stuck in the past, it was a leader before but it's just being destroyed by Tracx now. It also doesn't work in some Latin countries while Tracx is fully customisable for sentiment and languages.
- We've seen great return on the organizations in which we implemented Tracx. Most of them did not have a listening software and some of them had low scale listening and were pleasantly surprised that they could pay the same for Tracx and get much more.
February 17, 2016
Great for Influencer Marketing Tracking, Could Have Better UI
It is used across our entire organization (we are small). We use it to specifically track influencer marketing. Tracx provided us a solution that we couldn't find in any other software. They allow us to track posts of specific people using a specific hashtag or keyword. Other solutions allowed us to track every post from the influencer or every mention of the hashtag, not the intersection of the two. This allows tracking of our specific efforts in regards to a campaign. Very helpful for influencer marketing!
We may even begin using Tracx as a community management tool, should that side of our business grow.
We may even begin using Tracx as a community management tool, should that side of our business grow.
- Tracking of specific influencers on specific platforms, using a specific keyword
- Hashtag tracking
- Community management
- Engagement tracking
- User interface - it can be confusing and is not very intuitive. I have worked with other tracking platforms that I picked up very easily without training and wish Tracx was not as confusing with the interface. You have to know where you're going to get the info you want.
- Limitations of API - obviously there are limitations from social platforms, but it is a weakness that I know Tracx is trying to address. While they don't have access to Pinterest now, they should within the next 6 months. We also can't access personal Facebook data when I know other tracking systems have partnerships with groups that have access to that API access.
4-5 people in our organization use Tracx at any given time, nearly the entire company. They are account managers who run influencer marketing programs or need to track a particular hashtag. They are using the information gathered to create client-facing reports on the progress of the campaign.
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent.
November 17, 2015
Trust Tracx
Tracx is being used by the social media team to gather insight on overall social media sentiment for our brands across Twitter and Facebook. It's used on a weekly basis, but its use is heightened during times of PR crises or after the release of public facing marketing campaigns, such as new commercials or announcements.
- Track sentiment.
- Develop queries.
- Cover a wide net of users.
- Identifying good vs. bad vs. neutral sentiment.
- Word clouds are a bit vague.
- Overall usability and functionality certainly takes awhile to pick up fluently.
2
Social media analysts and senior e-commerce analysts in the Online Business Unit.
- Better social customer service.
- Preparedness in the wake of PR crises.
- Identifying overall critical reception of major marketing pushes.
Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function.